We help Better get out there.
Now more than ever our world needs a continuous stream of meaningfully innovative products that outperform what came before. As this happens, more and more people will realise that they don’t need more of anything and that instead they need better everything.
This is why we believe that Better products and experiences will lead the way, and that the consumer brands leading the charge now will be the ones to prosper the most in future.
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We are strategy and visual communications consultants. Thinkers and makers.
Unlike the majority of consultancies, we have a deep understanding of Design Engineering. Its process, how it fits into the gearbox of enterprise. How it wins power for those who decide to use it courageously to innovate new technologies and Better performing products. How it can inspire consumer brands that capture people’s imagination and transform categories forever.
​Our clients are preparing for anything from scaling prior to IPO or transformation having reached maturity. They might require anything from a complete customer experience overhaul to a single touchpoint solution; a market-specific campaign plan to a complete rebrand and roll-out. They are intelligent, highly competitive spirits who have fearless ambition and unflinching boldness in action. Compelled to push out the boundaries to become and create Better because they’re as excited about taking on significant challenges as they are confident about reaping the rewards.
We’re versatile and can operate as required: giving expert evaluations, recommendations and ideas; working as a standalone unit to generate and deliver solutions; or collaborating with leaders and within their teams to assist them hands-on.
Identify
We give them our experience in discovering, distilling, and baking-in Better as a philosophy and identity. Brand strategy that galvanises teams, business and brand from the core to instil a potent esprit de corps, brand narrative and experience that drives engagement and enduring loyalty.
Articulate
We give them our unique expertise in interrogating engineers, scientists and marketeers to get deep under the skin of what is Better about their products, technologies, and services. Then we convert what we’ve learnt into hard-hitting Propositions that explore and distil every facet of the product: naming, superiority claim, technology articulation, key visuals, comparative sales arguments... and more.
Amplify
We give them creative direction for striking visual communications that exude the brand promise and emphasise their Better to win the audience’s attention, connect with them emotionally and rationally, and inspire desire and demand. Absolute strategic and creative integrity is preserved through every channel and media employed to activate the brand and sell the product.
We drive extreme exploitation of difference at every level in everything we do, from strategy through to execution. We believe that this is the cornerstone of successfully becoming, creating and selling Better - of winning the day.
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Our job isn’t to chase awards. It is to impassion our clients and compete alongside them. To collaborate with them and their teams to strengthen their strategic positions and grow their bottom lines by getting their Better out there properly.
We’re most effective and deliver the highest long term value when working with clients end-to-end across our entire service offering. However, we’re also very capable when working on a project-by-project basis, including being used to help resolve ‘late in the day’ issues at pace.
Strategy & Foundations
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Purpose, Vision, Missions, Positioning, Manifesto, Values and Behaviours definition. Cultural keystones.
Brand Design with Visual Identity, TOV, Brand Narrative Pillars, and Brand Experience Principles.
Brand Guardianship across creative and production partners.
Uncovering and developing product characteristics and broad communication angles as 'Total Propositions'. These differentiate from the crowd; delivering short term commercial gain and foundations for longer term brand equity.
Conducting audit, research, testing, insight analysis, then constructing strategic imperatives. Finding the right target and understanding what/how/when/where to communicate with them. Carried out as regional or market specific 'Hit Projects'.
Aligning communications strategy with product road maps. Planning future communications and campaigns as seamless medium and long term experiences that are properly rooted in strategy for longevity.
Shopper/owner experience from persona development through journey planning to touchpoint design.
Creative direction & implementation
Creative concepting aligned to process, strategy and proposition. Integrated NPD launch campaigns, 360º touchpoint programmes, and rolling content calendar.
Creative testing, development and optimisation through key channels in collaboration with local teams.
Creating robust visual language, defining the detail, and driving strong cohesion through all campaigns. Owning the stories, standing out from the competition, and setting up future recognition.
Directing campaign and infrastructure production with post-production elements. Pursuing category leading excellence in production values, and being savvy with timings and budgets.
Sourcing well fitting transcreation partners to take on the heavy lifting as growing global media spend demands more assets, greater flexibility and world-clas quality everywhere.
Directing localisation within Market Activation Teams to ensure the integrity of all brand and campaign meanings remain intact, while leveraging local cultural needs and nuances.
Organisation & process design
Aligning the process and milestones between NPI, NPD, Commercial Marketing, Experience, and Visual Communications. Bringing transparency, common goals, rigour, time and resource planning across 'One Team' and enabling them to be the very best they can possibly be.
Embedding new inquisitive mind-sets and ways-of-working into Commercial Marketing and Visual Communications functions. Creating methodology for gathering insights to feed and inspire the creative process.
Building the tools to make it happen, for the team to become self sustaining, and able to continually improve. Pro forma templates to guide and bring consistency to briefing, testing, propositions, campaign communications, and more.
Advising on building holistic in-house capability. How to scale it globally with efficiencies and effectiveness. How to set appropriate guardrails to inspire collaboration, promote learning, raise standards and avoid the onset of silos.