Jim Turner + Paul Dymond
Founders and Creative Partners
By 2019, the little team once known as Dyson Graphics had become a global organisation working holistically to deliver the entirety of the brand's creative and 360 degree experience. A potent capability.
Acting as both mainsail and sea anchor for the brand. Breaking new creative ground as the company entered new categories. Unearthing insights, testing, digging deeper and sharpening edges to stay ahead of competitors in changing market places. Learning how to communicate with people living in cultures other than our own. Developing structure and cross-functional process that would best equip business divisions to continually deliver their best work ever, together, every time.
It was an extraordinary and exciting endeavour. A rollercoaster peppered with a mixture of satisfying wins and bloody hard knocks of failure that taught us a great deal. We’re grateful that we were allowed to learn and grow this way. To live a philosophy that believed that blindly following convention never changed anything for the better. To have such incredible talent around us – always willing to learn, always willing to teach, always willing to stand apart, always willing to strive for perfection.
Today, we’re still striving together, now as TurnerDymond. We know we don’t know everything. We don’t pretend to have all the answers at the drop of a hat. But we’re dogged and have gumption in abundance. We continue to lift every stone to seek out those things that are less obvious; the things that become gold. We do this alongside our clients so that we all learn, challenge, and change together towards generating serious commercial uplifts, unassailable brand equity and better equipped internal teams for the battles ahead.
This is how we aim to work now for all our clients, on all their projects, for all their people and investors.
We’d like more businesses thinking, behaving and making Better. More people inspired, informed and motivated to buy Better.
Our Manifesto
We believe our world needs a continuous stream of meaningfully innovative products that outperform what came before.
That retrograde is ruination. Copying is criminal. Parity is pointless.
That it is new and Better products and experiences that should lead the way, in every way.
That empty lifestyle brands push the world the wrong way.
So the more companies that join the race to pioneer Better, the better.
We believe that to do this, Design Engineering, Brand Design and Marketing must be galvanised to think, act, and storytell holistically.
That they should see the unknown as more interesting than what is known and take equal responsibility for exploring the unexplored to find new and Better ways.
That they should see rules as being there to be challenged not obeyed, and pursue the most exciting routes even if they're the toughest.
That together they should inspire ordinary folk with consistent narrative and audacious creative, then reward them with authenticity.
That they understand emotion and logic to be conjoined (not either/or) and that they should be carefully layered like a cake to make Better both felt and proven.
That there's no point in them working their guts out to make something Better unless they then exploit their difference to the extreme.
This is how we believe irresistible belief in Better is created.
This is how we help more Better get out there.