top of page

A large light grey arrow

We are strategy and visual communications consultants. Thinkers and makers.

We work with progressive Design Engineering led businesses and consumer brands to find and articulate their Better. Then we help them win by driving extreme exploitation of their difference through the entire brand experience.

Find your Better

Dyson Supersonic hairdryer

Whyte bike in flight

A Brompton bike folded and placed under a desk

A technological cutaway view of a Stiga battery inside a lawnmower

A close up view of some luscious grass

A display of multiple Brompton bikes

Two brains wearing glasses

Testimonial

.

Better:

(noun)
The source of unique competitive advantage for a product derived from unique product benefits or organisational capabilities.

(verb)

The mindset, behaviours, and processes by which a company leverages its product superiority to maintain and grow competitive advantage to maximum effect.

Extreme exploitation of difference:

Meaning:
Developing the processes and behaviours to leverage maximum competitive advantage from your source of difference, then finding ways to consistently express it in creative ways and in no uncertain terms.

bottom of page